Over 30 million saw Yngwie Malmsteen do his utmost to smash Sandvik's unbreakable guitar. Now the guitar has been auctioned out which brought in USD 25,000. Sandvik donates the money to the organization Engineers Without Borders, that will use them for school projects in Tanzania.
The unbreakable guitar was at the center of the latest film in the Sandvik brand campaign Let’s Create. Now it has got a new owner, venture capitalist Pär-Jörgen Pärson who has also written the management book "Heavy Metal Management".
“It was impossible to resist such a crazy project as this, which included the world's best guitarist and a Swedish industrial company. I loved it and the opportunity to buy the guitar was too cool to miss”, he says.
Pär-Jörgen Pärson has a genuine interest in guitars. He started playing himself in his early teens, has been involved in several bands and owns a comprehensive guitar collection.
"This guitar doesn't really fit into my collection because they have to be from 1963, my birth year, but since Yngwie was born in 1963 I still think it fits nicely.”
Engineers Without Borders Sweden (EWB) will use the donated money in their school projects in northwestern Tanzania. EWB, together with a local partner, runs a project covering 100 schools, each with 700‒1,000 students. The first step involves access to water and sanitation while step two is about digitizing the learning environment.
“The schools are remotely located in rural Tanzania with no access to books. Computers and internet access provide access to knowledge via the Internet and the donation makes it possible for us to improve the education at these schools,” says Caroline Bastholm, Secretary General of EWB Sweden.